Kasabian are an Alternative rock band and were formed in 1999 in Leicester, There are currently four members in the band Tom Meighan – Lead vocal, Serge Pizzorno – guitarist and backing vocals, Chris Edwards – bassist and Ian Matthews – Drummer. The band to date have released three albums, there first released in 2004 self titled as ‘Kasabian’, There second album ‘Empire’ was released in 2006 and they’re third album ‘West ryder pauper lunatic asylum’ was released in 2009.
All three albums that the band have released have been fairly successful and the band have begun to be recognized as one of the best British bands of the modern era, proved when they won the best British group at the Brit awards 2010. Kasabian are marketed as a men’s sort of band, this is recognized when they starred in the Carlsberg advert for the world cup and they were chosen to premier the new 2010 England shirt for the world cup, Beer and football both heavily linked to the culture of men. However they do have a very wide target audience ranging from teenagers up to the older men, I also fell that they are also marketable to women with their edgy image which women may find attractive.
Kasabians's Tom Meighan and Serge Pizzorno on stage debuting the new red home England shirt could be seen as being targeted towards men as football is generally associated with men.
Tom Meighan again starring in Carlsberg's world cup advertisement for the England team.
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